I am a multidisciplinary strategist and researcher, and I have worked for over 15 years in the communication sector. With a degree in Communication (FAAP) and a postgraduate degree in Neuroscience (Mackenzie), I utilize my academic knowledge and my professional journey to strategically position brands and people and facilitate creative processes and projects, proposing new affective and effective possibilities for various organizations.
My clients include: Greenpeace, AKQA, 1Mio/Unicef, Preta Hub, Dafiti Group, Itaú, and Ambev/Bohemia.
And in everything I do, I use the Methodology of Affection, because I believe in its transformative power.
Human connections
are guided
and shaped
by affections.
Methodology of
A gateway
for us to act
humanely.
It is understanding that the affective manifestations of the body, from fear to passion, are something organic to the body.
Therefore, the communication work starts from this recognition and the intention to create a safe environment for these manifestations.
Creating an environment that stimulates the creative process and innovation, considering 3 different stages:
diagnosis
Active Listening
Initial and crucial stage of the process, in which we seek to understand the brand's world or immerse ourselves in a theme in order to identify the best strategy for the project.
Possible tools:
Qualitative research,
in-depth interviews,
desk research, focus groups
strategy
Open Mind
After understanding the universes of people and the brand and identifying the gaps, we begin the strategic process with a focus on the project's objective.
Possible deliverables:
Brand strategy, Brand positioning, Creative immersions, New Methodologies, Curation of Themes and Partnerships.
tactics
Acting humanely
With the strategy defined, we develop the tactics for the implementation of the project or brand building, according to the needs of the people.
Possible deliverables: Brand Manual, Brand Experience, Launch Plan, Creative scripts, Customized content, Consultancies, among others
The Methodology of Affection was developed in 2020 by the Afeta network, which I co-founded.
Workshops & Mentoring
Applying the same approach, I design customized workshops and
provide individual and small business/organization mentoring
Customized Workshops
Themes on demand
Facilitation for brand development
Facilitation for narrative development
​
​​​​Brand Positioning Mentoring
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Individual with a focus on personal branding (online and in-person)
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Small businesses and independent projects (online and in-person)
Possible Mentoring Formats
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Personalized mentoring: follow-up with at least 6 meetings of up to 2 hours + delivery of a brand manual
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Workshop-style experience: 2 meetings of up to 2 hours + delivery of a brand manual
Portfolio
My unique approach, stemming from the Methodology of Affection and blending strategy, intelligence, and affection, has enabled me to contribute to diverse brands and achieve different and impactful results.
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