I'm Gabi Neves, a Black Brazilian woman, born and raised in the South Zone of São Paulo Capital. Today, I'm based in São Paulo, but I travel throughout Brazil researching popular culture and eating behavior.

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My mission is to inspire, provoke, and position brands,
people, and projects through innovative strategies, enchanting narratives, and experiences connected with the plurality of the world, based on the Methodology of Affection.

I cross science, ancestry, and creativity. I integrate formal knowledge – such as advertising, neuroscience, and Ayurveda (ancient Indian medicine) – with decentralized and pluriversal, futuristic and ancestral knowledge. I believe in the power of knowledge as practice, listening to people, observing patterns, and circulating through diverse territories.

I organize these learnings into strategies, consultancies,
and content that promote the transformation of imaginaries, recreating ways of seeing and acting in the world.

Today, I work on various fronts as an Independent Strategist; Co-creator at Rede Afeta and Idealizer and Researcher at Bonde Verde.

With affection as a guide, I connect people, ideas, and pluriversal knowledge, generating solutions that promote transformation and innovation.